Backwater: Nova Scotia's Economic Decline

I've been reading Paul Moreira's book, "Backwater: Nova Scotia's Economic Decline". Having heard his interview on CBC's Mainstreet with Stephanie Domette and the number of "talkback" calls from insulted listeners, I just knew I had to read this book. I admit, I haven't finished it yet, with two children under 5 and a fulltime job,  its hard at times to finish books. So far, however, I'm finding it to be an interesting read. Not from the Maritimes myself, it's been a bit of a political history lesson about Nova Scotia and why this region has a bad rap.
Mr. Moreira's book is inspiring me to get more involved in my community and to do my part to affect political and business change. Having moved here 2 1/2 years ago from Vancouver, it has been a bit of an adjustment to the kinder pace of life in Nova Scotia. People are very friendly, yet friendliness doesn't translate to finding employment very easily. Something I'm learning about from my interaction with recent immigrants and general comments people "from away" have made.
If Nova Scotia plans to fulfill their recruitment objectives as per the Nova Scotia Come to Life campaigns, everyone has to be onboard. Attractive and intelligent marketing campaigns generate the leads and interest, but whose job is it to close the sale? The government? Business?
Moreira has some solutions - particularly how to plan for the pending demographic shift such as cutting back and amalgamating government. Once I finish the book, I'll prepare a little report.